New Ground Collabo was the brainchild of Co-Founders Lamont S. Hendrix (Chairman) and G1 Frazier (CEO). Looking to take turn the world unto their music, the duo decided to form an partnership for producing and writing for artists, as well as establish an internet site that would promote unsigned artists for free and allow an highway to international music fans to enjoy their music. The company is located in MICHGAN as well as COLORADO. It houses some of the best international artists as well as US born artists.

The NGC roster of today includes artists: Emcees STAN BLADE,  CLURK, EQUINOX, MARS BLATANTLY, NATIVE, HIP HOP DUO VERSIFY, producers JPALM, EQUILIBRIUM PRODUCTIONS, COMMON ELEMENTS, VPI PRODUCTIONS and singers CHACKSTAR and EMILY CASSELL.