FrosÃ©, the popular summer slushie made with rosÃ© wine, has taken outdoor parties, "Sunday Fundays" and fancy shindigs by storm over recent years - and now one wine brand is hoping to take the frozen treat to an even higher level of millennial popularity. The Frozie, created by Cupcake Vineyards, is crowned with a selfie of the drinker printed directly onto the drink's frothy top. And of course, it'll be served at the ultimate Instagram party, Coachella.
The cocktail is a conventional frosÃ© blend of the brand's rosÃ© or sauvignon blanc with fruit (either strawberries or peach), lemon juice, simple syrup and ice. But the foamy whipped cream head is where the real fun starts. The drinker takes a selfie, which is then printed onto the foam with malt extract by a Ripple Maker machine. In a matter of seconds, the drink is picture perfect and ready to be photographed.
The Frozie is set to make its debut at this year's Coachella, an event with a surplus of experienced selfie takers. While printed images have previously been found on pancakes, toast and even Cheetos, this is the first time we know of that a selfie has ever been printed on a frosÃ©. It may be time to add rosÃ© to the ever-growing list of things that Millennials have effectively killed.